Shopping Habits - Camcorder Stats

The Photo Marketing Association (PMA) has a study out that tracks consumer's camcorder buying behavior. Here's some insights gleaned from the study:

• Consumers spent on average $312 on their camcorder.
• Consumers bought their camcorders at consumer electronics stores (38%), discount stores (25%), the Internet (10%) and department stores (8.9%). The venerable camera shop only gets about 3% of all camcorder sales.
• Sales fell last year (no surprise).

The first bullet initially surprised me - many full featured camcorders cost well in excess of $312 - but when you think of the hot-selling success of pocket models, which sell below $300, it's no longer shocking.